Deviled Eggs is inspired by the famous southern hors d'oeuvres, which founder Lola Campbell loved to eat while growing up on Hilton Head Island, South Carolina. Expanding on many parents' views of their sometimes mischievous children, especially toddlers, as being little devils, Lola teamed up with veteran designer Ahmed Lago (FUBU, Reebok, Sean John) and decided to design a fun line of clothing for children, which could fashionably and humorously portray these thoughts. Confident that the brand would become a success, she left her career as an attorney to pursue her dream of starting and operating a children’s clothing business. “I have so many friends and family with children, who always complain that there is nothing out there with an edgy appeal, but still a cute look. I hope to satisfy this demand with Deviled Eggs. Besides, it's such a cute idea! I can't see why any parent wouldn't want their kid to wear it.”

Deviled Eggs is a unique brand, designed for children, and the parents of children, who have a great sense of humor and an even better sense of fashion. With a constant flow of inspiration from the dynamic fashion trends of New York City, as well as practical feedback from Moms, Dads, and their little ones, Deviled Eggs hopes to continuously wow the children’s market with fun, fresh ideas, great customer service and garments of superb quality.

Be proud of the lil’ devil within your precious little one, wear Deviled Eggs!!